Moschino becomes the latest label to pair with H&M for their annual designer collaboration, with a starry New York show and a message of diversity
Jeremy Scott is the American fashion designer who arrived at Moschino in 2013 and re-made it for the Instagram age. So it is perhaps surprising it has taken him so long to work with H&M for its annual designer collaboration.
These collections, which drop each November, follow the same setup: catwalk pieces are designed by a big name, made in less expensive fabric by the high-street retailer and teased on social media for months. Prices are low – in this instance, £25 to £300 – queues form at shops, browsers crash and a social media frenzy is born. This is what Moschino is all about.