Atelier Cologne is heading uptown.
Today, the brand opens the doors of its new flagship, located at 950 Madison Avenue. The flagship is the 20th location the brand has opened since its 2009 launch and comes seven years after the opening of the NoLIta store at 247 Elizabeth Street.
“When we opened our first boutique, we picked a location where we would choose to live,” said cofounder Sylvie Ganter. “It was much more about what we can relate to, but also what we could afford, being a young, entrepreneurial company, making bets on streets that made us feel good, like Elizabeth Street [where she and husband and Atelier Cologne cofounder Christophe Cervasel still live]. But Madison Avenue means something, from a luxury standpoint, a foot traffic standpoint, a brand standpoint, a statement standpoint.”
Inside Atelier Cologne’s Madison Avenue flagship.
Contrary to its other locations, Atelier Cologne’s Madison flagship features a clear storefront, with its signature blue hue appearing in the window displays. Inside, there is a fragrance bar where Atelier Cologne perfume artists can take customers through the full offerings, as well as a customization and gift wall. The back of the store is covered in colorful mosaics and features a map displaying the