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Hatch Cracks the West Coast With Brentwood, Calif., Store

Hatch, the digitally native lifestyle brand for women before, during and after pregnancy, today opens its second permanent brick-and-mortar location after New York, in the tony Los Angeles enclave of Brentwood.
Located across from the Brentwood Country Mart at 260 26th Street, the 1,400-square-foot space was designed by Hilary Koyfman and Caitlin Levin, the same designers of Hatch’s New York flagship in SoHo. The store will house not only Hatch’s ready-to-wear apparel and Hatch Mama beauty products, but also serve as a community center to educate women through ongoing panel discussions, wellness programs and expert series talks that focus on everything from lactation support to sleep training to labor and delivery options.
Launched by Ariane Goldman in 2011, the brand’s mission is to empower women through community and offer solution-based clothing and natural beauty products for all stages of their lives.
“California is our second-biggest market, and we had a pop-up a few years ago in West Hollywood for four weeks that was a success, so we knew we’d be back,” Goldman said. The store, in a brick house-style building, sits across the street from Jenni Kayne’s Brentwood Country Mart store. It’s a popular strolling neighborhood for locals, but Goldman said Hatch is also

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Via:: https://wwd.com/fashion-news/fashion-scoops/hatch-west-coast-brentwood-calif-store-1202892307/