LONDON – Timberland has tapped upcycling champion Christopher Raeburn, the designer who transforms surplus stock and military cast-offs into snappy fashion collections, as its global creative director, WWD has learned.
The role is a new one, and an announcement is expected today.
“Christopher will be central in helping to bring Timberland’s brand creative vision and purpose to life, not just in our product collections, but in our store environments and marketing — literally every touchpoint we have with the consumer,” said Jim Pisani, global brand president, Timberland.
Pisani called Raeburn “a visionary who shares our ethos of responsibility and who brings to the table a fresh, modern design sensibility. Together we will really push the boundaries of where Timberland can go as a brand, and we’re excited to get started.”
Raeburn will work closely with each brand team to create a collection of Timberland footwear, apparel and accessories, and his first full collection across men’s and women’s wear will be for fall-winter 2020.
Raeburn, whose past collections have been made from materials as diverse as secondhand Russian naval blankets, recycled kites, parachute silks and even an inflatable boat, is also charged with reinforcing Timberland’s commitment to responsible sourcing, inclusivity and community.
Designer Christopher Raeburn and Jim Pisani of