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Nike Out for This Year’s ComplexCon

LOS ANGELES — Nike Inc. will not be participating in this year’s ComplexCon, WWD has learned.
A Nike spokeswoman on Wednesday confirmed the company would not be involved in this year’s event and added, “There’s nothing to it. We have a great relationship with Complex. We are just not participating this year.”
A ComplexCon spokeswoman declined to comment on Nike.
The brand showed up at ComplexCon in a big way last year. There was product to support the marketing spend, timed with the celebration of the 35th anniversary of the Air Force 1. That was played up with a booth buildout that included an AF-100 Center Court where talks from big names such as Virgil Abloh took place; an Air Force 1 wall filled with 100 rare, limited-edition styles, and customization classes led by Don C, Errolson Hugh and others.
Despite the lack of one of the streetwear category’s biggest names in footwear, other brands are still staking claims to space there. The brands include Adidas Originals, Puma, A Bathing Ape, Billionaire Boys Club, Union, Chinatown Market, K-Swiss, Kappa, OVO and Ripndip. There also appears to be a greater play with Hollywood at this year’s event, with actor Michael B. Jordan expected to make

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Via:: https://wwd.com/fashion-news/street-style/nike-out-at-complexcon-2018-1202892231/