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Mr. Brainwash Plans ‘It’s a Thing’ Activation in Chelsea, Discusses Fashion and Banksy Rumors

True to his name, Mr. Brainwash speaks in riddles, works nonstop and likes to borrow from other artists.
The rules-breaking graffiti artist has temporarily shelved plans for a 10-year anniversary show to curate “It’s a Thing,” a pop-up gallery and interactive experience at the Starrett-Lehigh building. With about 20,000 square feet provided by RXR Realty, the two-week tickets-required installation will benefit cancer research at Memorial Sloan Kettering Cancer Center. (A streetfront pop-up gallery is open at no charge.) During a recent walk-through, Brainwash, whose given name is Thierry Guetta, said he needed some convincing. Enter cancer survivor and “It’s a Thing” founder Nicola Stephenson, who just kept knocking at his door. Her organization is focused on changing perceptions and raising funds for head and neck cancer. During a preview of the kaleidoscopic installation, she said her initial ask fell flat. “He told me whatever you’re asking me, ‘The answer is no.’”
But her perseverance paid off and once he agreed, he was all-in. In the streetfront gallery, visitors will find a multicolored balloon-laden area that is meant to be like walking through a gumball machine, and a bank of vintage typewriters to spell out whatever they want to tell the world. Afterward,

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Via:: https://wwd.com/eye/people/mr-brainwash-plans-its-a-thing-activation-in-chelsea-discusses-fashion-and-banksy-rumors-1202891238/