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Meet the Netflix of Shopping: Alecia

A couple of years ago, Alecia Vimala, who had spent 15 years negotiating deals in the entertainment industry, decided to film herself assembling and cooking a pizza, and worked with an engineer to make all of the product in the video shoppable. She sent the video to about 15 people and the products featured quickly sold out.
“I can’t cook or bake at all and this was my first attempt to make pizza,” Vimala said. “But after I sent out the video, I realized this was more than an idea. There is a market here. I raised money, hired people and we started aggressively building the program.”
For the past two years, Vimla has been beta testing Alecia, which she described as the world’s first shoppable, video-on-demand streaming network, but now the platform has launched to the public. It can be accessed on a smartphone, via an app, on desktop and soon on TV. The video content is provided by either an in-house team, partnerships with production companies and licensed distribution deals.
Alecia recently signed a deal with Warner Bros. Domestic Television Distribution for the exclusive U.S. video-on-demand streaming rights to seasons one through three of the hit series “Bachelor in Paradise.” It’s also

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Via:: https://wwd.com/fashion-news/fashion-features/alecia-video-streaming-shoppable-warner-bros-1202890945/