MILAN — Amina Muaddi is back in the shoe game with her namesake footwear label.
The designer left Oscar Tiye, the shoe brand she cofounded in 2012 with two business partners, in May 2017.
“In the span of five years the brand had grown, we were in 150 stores in the world and I started having a different vision on what direction to expand the label, so I decided to exit the company,” said Muaddi, who continues to design footwear for Alexandre Vauthier. “When we launched Oscar Tiye I was 25. In five years, I evolved as a person and I felt that I wanted to express this maturity in my personal way.”
The Jordan-Romanian designer, who moved to Italy as a teenager, started working on her Amina Muaddi line in the summer of 2017.
“I wanted to do something really expressing my personal style, my vision, concentrating the things I like,” said Muaddi, who chose to use her name to express this tight relationship between her creations and herself. “I actually took six months to clearly understand what I wanted to do and then I started working on the first styles.”
A look from Amina Muaddi’s fall 2018 collection.
Instead of opting for a traditional launch, Muaddi chose to debut