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Ugly Fashion Has Made Crocs More Popular Among Teens Than Ever

Cool Crocs? No oxymoron there.
Turns out, the slip-on clog brand has found its niche among Gen Zers, surging from 27th to become the No. 13 most popular footwear brand among teenagers, according to a Piper Jaffray study.
The firm’s semiannual “Taking Stock With Teens” survey showed that Crocs reached its highest ranking in the list’s recent history, across all genders and incomes. In the spring of 2017, for example, it took the 38th spot — well behind comfort footwear names such as Sperry Top-Sider at No. 5 and Birkenstock at No. 9. (The survey took into account results from about 8,600 teens averaging 16 years old across 48 states in the country.)
One of the study’s notable brand gainers, Crocs has seen a resurgence through the rise of ugly fashion — a trend characterized by the apotheosis of a traditionally uncool item, such as Teva’s flatform and the ever-divisive dad shoe.
Case in point: Designer Demna Gvasalia’s very own take on Crocs, an $850 embellished foam platform that he sent out on Balenciaga’s spring ’18 runway. Months later, the iconic brand gained even more attention — this time, for an inches-high version of the brand’s orthopedic-looking style dubbed the Cyprus V Heel. (Unfortunately, the shoe is

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Via:: http://footwearnews.com/2018/business/trends/crocs-shoes-popular-teen-brand-ugly-fashion-1202698177/