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Has Halloween Become the New Christmas?

We may not give gifts on Halloween, but we do like spending money on ourselves, our kids and our pets for the spookiest night of the year.
According to the National Retail Federation, American consumers will spend a record amount on Halloween this year, averaging $86.79 per person among those celebrating the holiday. The country as a whole will spend a total of $9 billion on Halloween this year, close to the $9.1 billion we spent in 2017. Budgets have increased alongside participation in the festivities, which today are relentlessly documented on social media, turning Instagram into a virtual costume contest.
This year, an estimated 175 million Americans will celebrate the holiday, down slightly from last year’s record high of 179 million. (The fact that Halloween falls on a Wednesday only took a bit of the wind out of its sails, despite mid-week revelry being a tough sell for adults and kids alike.)
The NRF’s survey, conducted by Prosper Insights & Analytics, asked 7,000 consumers about their plans for Halloween, and found that 68 percent of shoppers planned to buy costumes, bringing total spending on the category to $3.2 billion. This trend has played out online and in stores, as e-commerce retailers have

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Via:: http://footwearnews.com/2018/business/retail/halloween-christmas-shopping-retail-spending-1202695955/