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NBA Star Joel Embiid Signs With Under Armour and Promises His Deal Is ‘Bigger Than Basketball’

Under Armour has heavily relied on NBA star Stephen Curry for supply star power to push its basketball shoes. But today, the athletic giant added another hoops heavyweight to its roster.
The brand announced today that it has signed Philadelphia 76ers forward Joel Embiid.
But the baller, a product of Cameroon, said in a statement that his deal with UA is about more than just shoes and basketball. (Although he did promise that his sneakers with the brand would be “as pretty as I am.”)
“When you come to America from Africa, you almost expect that everything is going to be perfect. You expect that most people have an easy life. But when I came to Philly, I saw that there’s real poverty here, too. There’s a real struggle, too,” Embiid wrote in a statement.
He continued, “I’m going to be working on some big things with Under Armour. I got a few surprises coming for the Philly community, and for the rest of the world.”
In a statement from Under Armour, Embiid shared a condensed version of his basketball journey, from childhood to arriving in the NBA.
“I had played like zero organized basketball in my entire life. … Whenever my mom went to buy groceries or something, I’d

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Via:: https://footwearnews.com/2018/focus/athletic-outdoor/joel-embiid-under-armour-deal-1202694085/