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Matthew Williamson Turns His Full Attention to Interiors, Partners With the Fragrance Group

SWEET HOME: Matthew Williamson has fully immersed himself in the world of interiors, leaving fashion behind him.
After the designer reorganized his brand in 2015 to focus on a direct-to-consumer fashion and lifestyle model — releasing seasonal see-now-buy-now capsules and a wide range of collaborations from stationery to coloring books and rugs — he is now turning his attention exclusively to homewares.
The latest line of products on which he is adding his exuberant, nature-inspired prints is a series of candles and home diffusers, created in partnership with the Fragrance Group.
“I’m focusing on interior design at the moment and that’s been a gradual process over the last couple of years, [moving on] from a former career in fashion. So the candles to me were almost like the jewel in the crown of an interiors project, a sort of cherry on the top,” said Williamson. “They really do bring schemes together and also from a sales perspective, they are an affordable price point. It’s a category that ticks many boxes in moving our interiors business forward.”
For his first home fragrance collection, Williamson looked to an expert in the field like Jo Malone for advice and created five different scents that have personal meaning

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Via:: https://wwd.com/fashion-news/fashion-scoops/matthew-williamson-turns-his-full-attention-to-interiors-partners-with-the-fragrance-group-1202874256/