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Deciem Will Not Be Sold at Ulta Beauty

Deciem’s web site is down, its stores are closed, and it’s no longer launching at Ulta Beauty, WWD has learned.
Talks of the brand’s Ulta launch swirled after The Ordinary exited Sephora earlier in 2018. Part of that was because of comments from Deciem on its Instagram account that appeared to confirm the news. But it seems that discussions between the two parties at some point collapsed — a spokeswoman for Ulta confirmed to WWD that Deciem is not launching there.
“Ulta Beauty is always looking for new, relevant brands to add to our vast assortment. While we are not launching this particular brand, we look forward to continuing to introduce new brands to delight our guests,” an Ulta spokeswoman said.
The Ulta news comes during a busy week for Deciem, which at the behest of founder Brandon Truaxe, has shut down most of its operations throughout this week.
On Monday, Truaxe posted an Instagram video of himself on the Deciem account, saying, “This is the final post of Deciem, which we will shut down all operations until further notice, which is about two months … Please take me seriously … almost everyone at Deciem has been involved in a major criminal activity, which includes

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Via:: https://wwd.com/beauty-industry-news/skin-care/deciem-is-not-launching-at-ulta-beauty-1202876376/