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Unilever Ramps Up War on Animal Testing, Dove Wins Kudos From PETA

LONDON — Unilever is moving to the front lines in the war on animal testing in cosmetics through a partnership with Humane Society International, and cruelty-free accreditation for its Dove brand from PETA.
October is proving one busy month for the consumer goods giant, parent of brands ranging from Dove and Vaseline to Ben & Jerry’s and Lipton: Last week, it nixed plans to quit London and base itself fully in the Netherlands, bowing to pressure from major shareholders who want it to remain a blue-chip company on London’s Stock Exchange.
On Tuesday, Unilever will reveal that it’s supporting a global ban on animal testing for cosmetics as part of a deal with Humane Society International. It will also say that PETA has officially recognized Dove, Unilever’s largest beauty and personal-care brand, as a brand that does not test on animals anywhere in the world.
Unilever will support HSI’s global #BeCrueltyFree initiative, which is lobbying for legislative reform in key beauty markets to prohibit cosmetic animal testing and trade, consistent with the European Union model. Animal testing for cosmetics has been banned in the EU since 2013.
Unilever and HSI have launched a multiyear, open collaboration to develop long-term, animal-free testing solutions across companies and

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Via:: https://wwd.com/beauty-industry-news/beauty-features/unilever-ramps-war-animal-testing-dove-kudos-peta-1202872695/