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Miss Fame on the Launch of Her Beauty Brand and the ‘Mainstreaming’ of Drag

Miss Fame is translating her fashion fetish to beauty.
The drag artist, née Kurtis Dam-Mikkelsen, launched an eponymous beauty label on Sept. 28 during RuPaul’s Drag Con, an annual drag convention held at the Javits Center in New York. The debut line, called The Fetish of Fashion, consists of five cruelty free LipVoyeur Crème lipsticks, $19, and a translucent Experimental Glitter, $15. The products are sold via the Miss Fame Beauty web site, which she set up with the help of designer Jason Wu.
“I’m known for features, I’m known for the face,” said Miss Fame. “When I do a look, [lips are] always that last detail and people always remember the last few seconds of what was happening. They’re not all gonna wear a wig, but they will probably wear a lip. That’s what led me into choosing the lip as the focus.”

Miss Fame Beauty’s LipVoyeur Crème lipstick, $19.
Jayme Thornton

Miss Fame shot to celebrity after her time on the seventh season of “RuPaul’s Drag Race.” She is signed to Wilhelmina Models in New York and IMG Models in Paris, and has worked with Marc Jacobs Beauty, Ole Henriksen, It Cosmetics and L’Oréal Paris, for which she walked the 2016 Cannes Film Festival red carpet.

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Via:: https://wwd.com/beauty-industry-news/beauty-features/miss-fame-talks-beauty-brand-mainstreaming-of-drag-1202872149/