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How Advisory Board Crystals Merges Wellness With Streetwear

Outside of making somewhat interesting, limited-edition product, the loose formula for breaking through and succeeding in streetwear today goes as follows: 1. Be Supreme; 2. Be Supreme alumni; 3. Be associated with Kanye West or 4. Seed clothes to influencers who are probably also connected with West.
Neither Heather Haber nor Remington Guest, the couple behind Advisory Board Crystals, which is self-funded, have worked for Supreme, and while they idolize him and appreciate his candor, they don’t know Kanye West. They also don’t seed clothes to anyone, including Justin Bieber, who purchased their pants from Patron of the New and wore them earlier this month. And although they live in Los Angeles, which has turned into a breeding ground for streetwear brands that cross over into luxury territory, they orbit in their own very private world that’s consumed by each other and building Abc., shorthand for Advisory Board Crystals.
“We don’t know anyone,” said Guest. “I know Scott Sternberg from Band of Outsiders, but that’s just a different thing.”
Despite being disconnected from the streetwear scene, over the course of two years Abc. has quickly become a key player in it. The couple has worked with retailers including Grailed, Colette, Bergdorf Goodman, Union

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Via:: https://wwd.com/menswear-news/mens-fashion/advisory-board-crystals-wellness-streetwear-1202843636/