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Ouai Haircare Names New CEO, Announces Investor

Ouai Haircare, the brand started by Jen Atkin, is gearing up for its next phase of growth.
Colin Walsh, formerly the chief executive officer of DevaCurl, has been named ceo of Ouai. In addition, the brand confirmed that Alliance Consumer Growth has come on board as a minority investor.
“The brand turns three in February and I felt it was time to bring someone in to help us develop our strategy in the business,” said Atkin, who has parlayed her career as hair stylist to Hollywood’s hip set into a multifaceted career as influencer, entrepreneur and educator. “Also — I have seven jobs and needed a coparent,” she quipped.
Under Walsh’s tenure at DevaCurl, from late 2013 to when Ares Management acquired it in 2017, sales quadrupled to a reported $75 million. According to industry sources, Ouai is on track to hit $23 million in sales for 2018. Although Walsh declined to comment on the figures, he is very clear about the growth potential of the brand. “I want to leverage the creative genius of Jen in hair and the broader beauty lifestyle,” he said, noting that international expansion also represents a significant opportunity.
Co-presidents Deanna Kangas and Andrew Knox are leaving the company

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Via:: https://wwd.com/beauty-industry-news/beauty-features/ouai-new-ceo-investor-1202810417/