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Bonobos to Expand Into Big and Tall

Bonobos is now targeting the big guy.
The Walmart-owned men’s brand today will launch an extended sizes collection that will include everything from suits, dress shirts and neckwear to sport shirts and knitwear.
Brad Andrews, copresident, said expanding into extended sizing “is a natural extension for us. We’re a brand built on better-fitting clothes and we feel this is an underserved market.”
Extended sizing has long been a challenge for most traditional brick-and-mortar retailers since it requires an investment into inventory in a wide range of sizes that may not move quickly. The biggest player in the field is Destination XL, which has more than 340 retail stores and an e-commerce site that sells branded as well as private-label goods.
“The fact that we’re e-commerce gives us an advantage as we’re able to deliver a broader size range,” Andrews said.
A dedicated landing page for the offering will launch today where Bonobos will talk about the details of the collection. It will also be marketed in all stores and store windows as well as in a catalogue that will be mailed this week.
“We spent a lot of time on the details,” Andrews said. For instance, woven shirts have a lowered neck drop, a two-piece sleeve

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Via:: https://wwd.com/menswear-news/mens-retail-business/bonobos-big-and-tall-offerings-1202790454/