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How Micam & Mipel Are Gearing Up for September Shows & Focusing on U.S. Market

Despite political turmoil and a complicated global climate, executives at both Micam — Europe’s biggest footwear trade show — and leather goods fair Mipel were cautiously optimistic about their upcoming editions. Both shows will run Sept. 16 to 19 at the Milano-Rho fairgrounds.
Micam CEO Tommaso Cancellara said the event would count more than 1,400 exhibitors and about 45,000 visitors at this edition. “We also expect [to attract] more buyers who typically come to Milan only for fashion week — as Micam is in tandem with it,” he said.
Riccardo Braccialini, president of Assopellettieri, Italy’s leather manufacturers association, said the Mipel trade show will host around 300 exhibitors and is expected to attract more than 12,000 visitors. “We are already [seeing] a lot of interest and positive feedback,” Braccialini added.
For the upcoming shows, Micam and Mipel partnered on The U.S.A. Influencers project. A group of American digital personalities will be invited to the Milano-Rho fairgrounds to spotlight the Italian know-how on display at both fairs through their social media channels.
According to Cancellara, the goal of the project is “to bring the U.S. back to the first position in terms of Italian exports outside Europe. There’s a gap to fill,” he said. In

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Via:: https://footwearnews.com/2018/business/retail/micam-mipel-milan-trade-shows-september-1202637133/