First Newport, then Mykonos. Oscar de la Renta is buying into the summer pop-up trend with a temporary boutique at the Montecito Country Mart through end of August 2018. The independent retail collective – sister to the Brentwood Country Mart and a similar concept in Marin – is known for a rustic charm that embodies the Santa Barbara lifestyle.
The boutique, designed by Jeang Kim, sister of Oscar de la Renta’s co-creative director Laura Kim, occupies 1,150 square feet and offers ready-to-wear, handbags, shoes and fashion jewelry from the pre-fall 2018 and fall 2018 collections. The boutique will also sell items from the childrenswear line, Oscar de la Renta x Morgenthal Frederics sunglasses and a selective assortment of pieces from the Mykonos capsule collection consisting of tunics, caftans, palazzo pants, swimwear and beach towels inspired by the Greek island.
Oscar de la Renta’s Montecito Pop-Up
In order to aid efforts of the town’s recovery from the devastating mudslides of January 2018, 10 percent of all sales will be donated to the Santa Barbara Bucket Brigade, an organization dedicated to the restoration and salvation of local homes.
“With the continued success of our boutique on Melrose Place in West Hollywood and our wholesale partners throughout