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Luxury brand Hermès reports 'remarkable' rise in sales in Asia

By Zoe Wood

French fashion house pays staff €1,250 bonus after strong end to 2020 despite Covid restrictions

The French luxury house Hermès has reported a “remarkable” near-50% jump in sales in Asia as wealthy Chinese shoppers flocked to buy its colourful silk scarves and ultra-expensive handbags.

The Parisian company, whose leather handbags can be bought on the Hermès website for £4,000-£20,000 and whose silk scarves start at £265 for a bandana, said that in the final three months of 2020, sales in its Asian business, which includes China and Korea, were up 47%, helping make up for sales lost earlier during the coronavirus pandemic.

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Via:: https://www.theguardian.com/fashion/2021/feb/19/luxury-brand-hermes-reports-remarkable-rise-in-sales-in-asia