Day: February 13, 2021

Perfume with a conscience | Sali Hughes

By Sali Hughes

The lavish, throwaway packaging that comes with luxury scent is on its way out

There are interesting developments around sustainability in perfumery and it’s high time. For years, I’ve felt a free pass is given to perfume, as though lavish single-use bottles and excessive outer packaging are an implicit right of the luxury perfumer. But with privilege should come greater responsibility and an obligation to innovate. Some notable houses, from Tom Ford and Chanel, to Penhaligon’s and Guerlain, are stepping up with refillable and recyclable bottles, and, in Guerlain’s case, meticulous practices in ingredient provenance.

The eco-conscious bottle for Acqua di Parma’s newest launch, Colonia Futura, was two years in planning. Made from partly recycled glass and topped with a recycled and recyclable plastic cap, the entire bottle is divisible for straightforward sorting into recycling. It’s also labelled with scrap dust from marble quarries before being packed in FSC-certified cardboard. But the smell, of course, is paramount. Made from more than 99% natural ingredients, the perfume has the brand’s signature freshness – grassy, vibrant, but smart and expensive-smelling with a price tag to match (£73.80 for 50ml). It’s gender-neutral, but I suspect the fanbase will skew towards masculine (it’s a little Chanel Pour Monsieur, to my nose, which is never bad).

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Via:: https://www.theguardian.com/fashion/2021/feb/13/perfume-with-a-conscience

      

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Could lockdown relight our love for Valentine's Day? | Jess Cartner-Morley

By Jess Cartner-Morley

With shops and restaurants closed in the UK, we can free 14 February from commercialisation and take it back to basics

Valentine’s Day can feel like the most heartless of festive days. Your favourite restaurant is regimented into tables for two like an examination hall for romance, with whispered conversations sternly invigilated by overattentive waiters. Performative social media posts passive-aggressively alert you to a world of breakfast trays laid with rose petals and emerald earrings.

The valentine industry has become a commercial juggernaut in which love is weighed and measured in pounds and pence. In 2020, the average Brit spent £35 on Valentine’s gifts. It is no surprise that we have fallen out of love with a day when we are supposed be celebrating love.

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Via:: https://www.theguardian.com/commentisfree/2021/feb/13/lockdown-relight-love-valentines-day-uk-14-february

      

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