Day: February 6, 2021

Perfect storm: have the influencers selling a dream lost their allure?

By Lauren Cochrane

Social media stars, already under fire for trips to Dubai in lockdown, are now involved in a row over Instagram posts

Makeup artist Sasha Louise Pallari started her hashtag #filterdrop in summer 2020. A social media campaign to discourage influencers promoting beauty products by using filters to exaggerate their effect, it paid off last week when the Advertising Standards Authority banned two tanning brands from using misleading filters on Instagram Stories. The ruling means that in future all use of filters will be more tightly controlled – and, so the theory goes, more “natural” content likely to be seen on social media.

This is the latest backlash over the perfection presented by influencers, reflecting an anger that has been building during the pandemic which is changing the way some of them work. Last month influencers including Love Island stars Amber Gill, Laura Anderson and Anton Danyluk, and fitness influencer Sheridan Mordew, travelled to Dubai and posted what looked like holiday snaps – often promoting beauty products – while their followers in the UK were subject to lockdown measures. Despite insistence that they were working – and an unlikely defence by Kathy Burke on Twitter – those involved were derided as tone-deaf. Home secretary Priti Patel even commented on the story. It’s thought that Anderson lost 12,000 followers as a result of the controversy, while Danyluk lost 14,000. The influencer economy was valued at $6.5bn (£5bn) in 2019, with around 20% of brands’ marketing budget spent with influencer posts. The power of the glossy, glamorous side of influencers remains undeniable for the moment – possibly because of a demand for escapism. And if some influencers lost followers while in Dubai, research from Rouge Media found Maura Higgins, who also appeared on Love Island, gained over 150,000 more.

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Via:: https://www.theguardian.com/media/2021/feb/06/perfect-storm-have-the-influencers-selling-a-dream-lost-their-allure

      

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Louis Vuitton 'Jamaica jumper' features wrong flag colours

By Priya Elan

Fashion label’s jumper ‘inspired by Caribbean island’s national flag’ pulled from website after criticism

Louis Vuitton has been criticised for producing a jumper that pays tribute to the flag of Jamaica – but in the wrong colours.

The label’s £995 menswear item, called the Jamaican Stripe Jumper online, featured three wide stripes in green, yellow and red. But the flag of Jamaica is green, yellow and black.

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Via:: https://www.theguardian.com/fashion/2021/feb/06/louis-vuitton-jamaica-jumper-features-wrong-flag-colours

      

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Skincare line for men of color launches in industry known for racist attitudes

By Priya Elan

Ceylon, created by Patrick Boateng, was created to treat conditions affecting darker skin such as acne scarring

The first ever skincare product developed with black men in mind has launched in a male grooming industry that is worth billions of dollars but still known for racist attitudes.

Ceylon was created by Patrick Boateng, specifically with a view to treat conditions which affect darker skin, such as acne scarring and hyperpigmentation – where some parts of the skin become darker than others. It is the first product of its kind, despite the fact the male grooming industry is worth an estimated $38bn.

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Via:: https://www.theguardian.com/fashion/2021/feb/06/ceylon-skincare-products-patrick-boateng

      

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These new vitamin C serums will add brightness and bring cheer | Sali Hughes

By Sali Hughes

A new crop of vit-C products add in exfoliating acids to kill two birds with one serum

Experience, disinclination and laziness mean I am never going to be someone who engages in complex 12-step skin routines. Nothing will convince me that using a dozen products, some containing hundreds of ingredients, then a heap more at night, is conducive to happy, calm skin. It might not make for an exciting Instagram “shelfie”, but my morning routine is pared back and straightforward: cleanse, exfoliate with fruit acids, treat with vitamin C serum, protect. However, there’s a new crop of vitamin C products that aim to streamline things even further by adding in exfoliating acids to kill two birds with one serum – and I’m excited.

Ole Henriksen’s relaunch into Boots has been so focused on younger consumers that I was sceptical about the gimmicky-named Banana Bright (£53 for 30ml). But three empties later, I can confirm it’s lovely. It has a good 15% dose of vitamin C and the all-important hyaluronic acid (I want this in everything) for hydration. These stalwarts are joined by polyhydroxy acids: gentler exfoliants for treating flakiness or dullness and encouraging the light-bouncing glow of smooth skin. Barely perceptible yellowy pigments give instant brightness. It’s a great morning step that allows you to ditch a separate acid (though I’ve used this in addition to acid and my skin has been perfectly happy, so your options are open).

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Via:: https://www.theguardian.com/fashion/2021/feb/06/new-vitamin-c-serums-sali-hughes

      

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