Celebrity TikTok trend and the ‘pandemic effect’ fuel 400% rise in sales among young urbanites
Forget the camel coat or the classic trench. This winter, investment outerwear is all-weathers friendly, it’s puffy, brightly coloured and has a semi-circle logo in homage to a Californian rock formation. The North Face puffer jackets – such as the classic two-tone Nupste from 1996 – have become both the height of fashion and a familiar sight on streets nationwide. They’re worn by models ranging from Emily Ratajkowski to Kendall Jenner, as well as teenagers in parks everywhere.
These jackets – which cost around £250 new – are a popular secondhand purchase for younger consumers. They are the most searched-for item on Gen Z resale app Depop, with a rise of 500% over the past four months. On eBay, someone searched for The North Face every three seconds from July to December 2020, while vintage store Beyond Retro reported a 315% rise in sales of The North Face items. The brand is popular new, too – Asos reports a 400% rise in sales, year on year, of various exclusive styles.
Presenter helps dun-coloured pants also worn by President-elect Biden roar back into geek chic fashion
Steve Kornacki, the MSNBC pundit who broke the internet in November with his khaki trousers, returned to TV screens for the Georgia Senate runoffs this week.
Face up to a fresh new you with an understated and healthy makeover
You’ve most likely already given up on your New Year Resolutions (I salute anyone who bothered in the first place). So, with that in mind, I’m not going to wheel out a look that calls for huge amounts of effort and willpower. Hence, this embodiment of a clean slate, as per Moschino AW20. All you need are brows (if you have none, fill them in), mascara (even a great lash primer will do), nude pink lips (matt is more understated) and a hint of highlighter (in the corners of your eyes). Beanie hat not obligatory.