Alessandro Michele’s online ‘GucciFest’ replaces pre-Covid catwalk fashion shows
The fashion designer Alessandro Michele, having cancelled Gucci’s catwalk shows during the pandemic, needed a way to showcase his latest collection. The director Gus Van Sant, faced with a film world placed on pause by the closure of cinemas worldwide, needed a new creative project.
Like so many others in 2020, the two found that lockdown life revolves around small screen entertainment. Instead of being paraded along a catwalk, the new Gucci collection is being revealed via a seven-part miniseries for which Van Sant, whose career includes two best director nominations at the Academy Awards, for Good Will Hunting and Milk, travelled to Rome for a 20-day shoot.
The seven episodes of Ouverture of Something That Never Ended follow the eccentric and flamboyantly dressed Silvia, played by Silvia Calderoni, through an esoteric daily routine including a trip to the post office, a shopping spree in a vintage store in Rome and encounters with the pop star Harry Styles and the writer and philosopher Paul B Preciado, who make cameo appearances.