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Hoorsenbuhs Opens First Store, Creates Eyewear

Hoorsenbuhs, the American fine jewelry house and lifestyle brand known for its bold rings, cuffs and open-link chains, has opened its first store, in Santa Monica, Calif., within a 5,000 square-foot, two-story space that also houses its atelier, headquarters and event space.
Located at 2217 Main Street across from its previous headquarters, the 1,500-square-foot retail store was designed by creative chief Robert Keith and partner and brand director Kether Parker.
“We’ve kept pretty private,” Keith said of the previous space, which was used for private appointments. “But we’re ready to invite people in to show how we’ve evolved over the last 13 years. Plus, I need a place for all the weird things I design,” he said of the furniture, fixtures and sculptures.
As guests step in, they see elements from the by-appointment-only studio and Soho gallery pop-up, including the life-size brass bank vault and artworks from friends and collaborators such as Damien Hirst and Wes Lang. New are signature elements such as black wood panels, logo-stamped brass bolts — there are 3,500 outside and 1,400 inside — and custom-built cases suspended from anchor chains, along with furniture that pays homage to the best-selling Phantom Ring.
Also on display is the newly launched luxury

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Via:: https://wwd.com/fashion-news/fashion-scoops/hoorsenbuhs-opens-first-store-creates-eyewear-1202925905/