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Eton Marks 90 Years

MILAN — Swedish shirtmaker Eton is going to celebrate its 90th anniversary with a special event at Pitti Uomo.
Although the company is keeping details on the celebration under wraps, Eton’s chief creative officer Sebastian Dollinger highlighted the importance of the Florentine trade show.
“Pitti Uomo is the event to be at for the men’s fashion industry and we are happy and honored to fete our anniversary there,” he said during an interview in Milan.
Founded in Gånghester, a town in Southern Sweden, by David and Annie Patterson, Eton sells its high-end shirts in 50 countries through a wholesale network of about 1,600 international retailers, including prestigious department stores Harrods, Selfridges, Nordstrom, Saks Fifth Avenue, Neiman Marcus, Harry Rosen, Le Bon Marché, El Corte Inglés, Rinascente and KaDeWe.
“We seem an old brand, but we are just at the beginning,” said Eton chief executive officer Hans Davidson. “In 90 years we managed to build a solid label, which is known for the high quality and the style. Now, the goal is to reach new and old customers through all the channels.”
While Eton is well-positioned across Europe and the U.S., the company still has to conquer the Asian market.
“We are preparing in the right way

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Via:: https://wwd.com/menswear-news/mens-designer-luxury/eton-marks-90-years-1202924934/