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Renewed Vision: U.K. Eyewear Market Bolstered by New Labels, Revitalized Customer Experiences

LONDON — A flurry of young, direct-to-consumer eyewear labels are entering the U.K. market, giving the optical industry here a new lease on life.
Dutch label Ace & Tate has recently opened its third London location in Soho’s buzzy Brewer Street and is looking across Europe for new locations, while its French counterpart Jimmy Fairly is readying a second opening in Covent Garden following an ambitious U.K. launch on Regent Street last summer.
Elsewhere, Selfridges has debuted a one-stop eyewear destination as part of its new accessories hall, spanning 4,000 square feet and offering more than 50 brands plus eye exams, while Gentle Monster brought its gallery-like retail concept to the British capital with a new, futuristic space on Argyle Street that’s filled with as many art installations as eyewear.
Local label Cubitts has also been garnering consumer attention for its bespoke services and traditional Made in England manufacturing. It’s now looking to further pique its audience’s interest in eyewear by curating an exhibition at St. James’s Market called “Retrospective: London, Spectacles and Half a Millennia,” which celebrates the history of eyewear.
“Our mission is to bring back high fashion eyewear to all the big European cities without any middlemen and at a fair

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Via:: https://wwd.com/accessories-news/eyewear/renewed-vision-u-k-eyewear-market-bolstered-by-new-labels-revitalized-customer-experiences-1202925797/