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Digital Download: Coty Unveils Google Assistant Tool for Clairol

There was once a point where Fred Gerantabee stood in a bathroom trying to use a suction cup to stick a cell phone to a mirror.
It was in the early days of voice technology, and he and his team gathered in that work bathroom to try to envision how voice technology could impact bathroom-based beauty routines — like home hair coloring.
These days, as vice president of global digital innovation at Coty Inc., Gerantabee remains bullish on voice technology — but things have progressed significantly since the suction cup.
On behalf of Coty, he’s partnering with Google to launch a program for Clairol that can walk people through the at-home hair-coloring process. Called the Clairol Color Expert, the Google Assistant action takes home-colorists through finding the right shade at the store, applying color, reapplying and caring for hair afterward. To get the program going, consumers start with saying, “Hey Google, talk to Clairol.”
Then the coloring process begins.
Clairol Color Expert aims to solve for friction across the shopper journey — at the shelf, at home and after hair processing. The program is available on all devices with Google Assistant, which includes more than 500 million Android phones, iPhones, smart TVs, Chromebooks and smart speakers,

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Via:: https://wwd.com/beauty-industry-news/beauty-features/digital-download-coty-unveils-google-assistant-tool-for-clairol-1202917898/