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Influence Peddler: Stylist Kenny Duncan Talks Men’s Grooming Trends

The men’s grooming category is gaining traction, especially in tools to bring the barber experience home. Just as women are seeking more do-it-yourself devices — including microneedlers, derma rollers, laser hair removers and LED lights — men are also upping their game.
Overall device sales, for the 52-week period ended Aug. 12 in all mass doors tracked by IRI, soared almost 30 percent. Retailers including Walmart and Target have doubled down on their commitment to men’s products. Euromonitor said the global male grooming market will hit $60.7 billion by 2020, fueled by men expanding beyond just shaving products.
The explosion of the men’s category doesn’t surprise Kenny Duncan, owner of Main Attraction Unisex Salon in Philadelphia and the Lead Educator for Andis Co. He sports an impressive roster of notable clients. He toured the world as the barber on Lady Gaga and Adele world tours, styled for major films including “Fantastic Four,” “Creed” and “Creed II,” and is the personal barber to NBA stars Ben Simmons and Joel Embiid. He also has a line of grooming products called the K Duncan Collection. He’s amassed a social footprint including more than 83,000 followers on Instagram (@kduncangrooming).
Andis Co. is riding a sales

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Via:: https://wwd.com/beauty-industry-news/hair/influencer-peddler-kenny-duncan-stylists-talks-mens-grooming-trends-1202876983/