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Benetton Appoints Jean-Charles de Castelbajac Artistic Director

MILAN — United Colors of Benetton has a new artistic director: fashion designer Jean-Charles de Castelbajac, who will be in charge of both the men’s and women’s collections for the brand.
This is a new role and one of the first major steps for the label, following the return of Luciano Benetton as chairman of the group in January. Commenting the move, Benetton said de Castelbajac’s “experience, charisma and ability to forecast tomorrow’s social and fashion trends will constitute a great asset for our brand.”
De Castelbajac first launched his brand Ko and Co with his mother Jeanne-Blanche de Castelbajac in 1968 in Limoges. The designer inspired trends such as the “anti-fashion” movement and the alternative use of objects such as rags and sponges to decorate garments.
In 1974, he co-founded Iceberg, and in 1978, he launched the Jean-Charles de Castelbajac brand, which he left in 2016. Over the years, he has also collaborated with Max Mara, Ellesse, Courrèges, Rossignol and Le Coq Sportif. Blending punk and pop references, his style dovetails with Benetton’s use of strong colors and a whimsical and irreverent touch.
“An iconic brand, United Colors of Benetton envisioned the world of today: a pop, colorful, affordable and universal fashion, enhanced by Oliviero

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Via:: https://wwd.com/fashion-news/fashion-scoops/benetton-appoints-jean-charles-de-castelbajac-artistic-director-1202871420/