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Lacoste Names Louise Trotter As Creative Director

PARIS — Lacoste has named Louise Trotter creative director, marking the first time a woman has filled the position in the history of the house.
The former Joseph designer will present her first collection for the label for the fall 2019 season, Lacoste said. The brand’s spring 2019 collection was designed in-house following the departure of Felipe Oliveira Baptista in May after eight years at the creative helm.
“We are very happy to welcome Louise. Her visionary approach on lines and materials, as well as her expertise in creating highly technical pieces, will be real assets to strengthen the positioning of our collections,” said Lacoste chief excutive officer Thierry Guibert, who wants to refocus the brand on its sports roots.
“I am delighted to join this French brand with such a unique heritage. For 85 years, the modernity of the Lacoste style has resided in this singular fusion of sport and fashion. I am proud to contribute to the writing of a new chapter in its history,” said Trotter.
Trotter joined Joseph in 2009 from the British high street label Jigsaw, where she also held the title of creative director. Before Jigsaw, she served as senior vice president, creative director of H Hilfiger. She

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Via:: https://wwd.com/fashion-news/activewear/lacoste-names-louise-trotter-as-creative-director-1202867898/