After three decades cornering the rain boot market, Joules is out do the same in lifestyle footwear. Starting this fall, the company, based in Market Harborough, England, has expanded its offering of leather boots, shoes and sandals for men and women in response to customer demand.
Bil Waring, senior footwear buyer, pointed out that the brand stepped into the leather footwear category seven years ago, but it wasn’t until the 2014 debut of a women’s Chelsea boot that consumers took significant notice. “It brought a lot of our old customers into the category, and it started to take off ,” he said.
This fall, the spotlight is on men’s with the introduction of the Bourne Chelsea boot, the Hyde lace-up and the Keel brogue, retailing from $78 to $143. “[Our prior men’s collection] was something we did without any real conviction,” said Waring. Joules is also growing its women’s business for fall with the launch of the Compton, a tall boot with a suede shaft, and the Finchdale, a mid-height shearling boot in water-resistant leather.
Men’s brogue for fall ’18.
Spring ’19 will welcome several new women’s leather sandals. “They were something we’ve been asked for quite a lot [by retailers and consumers],” said Waring. “We had them before, but having two styles in two color ways, it got lost. We’ve now built a range.” In addition for spring, the label will launch