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Photographer Martin Parr: ‘I know nothing about fashion’

By As told to Hannah Marriott

As one of Britain’s most celebrated photographers, Martin Parr is known for unvarnished portraits that never flatter their subjects. So why does the fashion pack love him?

  • Read more from the autumn/winter 2018 edition of The Fashion, our biannual fashion supplement

I don’t know why people like the pictures I take. It’s not my job to say. But I do know that over the last 18 months I have been working with fashion brands more than ever before, even though I am not a fashion photographer and I know nothing about fashion. That’s probably an advantage: I’m not copying whatever the latest trend might be. I just use my own language.

When you work with a fashion brand, you are pursuing someone else’s agenda – that’s why you are paid, that’s how the system works. These products are generally very expensive, they are not the sort of thing I would buy, but I understand the rules of the game. You have to use your accumulated knowledge and try to make interesting pictures within the parameters, and give it some plausibility.

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Via:: https://www.theguardian.com/fashion/2018/sep/15/photographer-martin-parr-i-know-nothing-about-fashion