Matchesfashion.com kicked off London Fashion Week with the launch of its exclusive collection with Marine Serre at the retailer’s new Mayfair townhouse. The capsule collection featured a series of print leggings and matching tops, as well as dresses made by up-cycling old shirts dyed in different colorways.
“The idea behind that was to create a red carpet dress in which you feel quite comfortable,” the designer told WWD. “The dresses have pockets and a zipper in the back that is sport and surf-inspired.”
Ulric Jerome and Marine Serre
Serre, who won the 2017 LVMH Prize in 2017, unveiled her collection with an installation she created with her friend and long-time collaborator Tanguy Poujol for Kristin Lambert Studios that occupied the ground floor of the town house. Featured were vintage sports equipment found on eBay and recycled exercise machines that give a nod to her fall collection titled “Manic Soul Machine,” which were used as a platform to showcase the collection.
“We made a hybrid version of what you want to experience in shops today because you always have these weird installations that no one understands, so we wanted to create something that I think is fun and funny, which I think it is,”