After criticism over destroyed product, the luxury brand’s new creative lead will unveil his first collection at London fashion week
Burberry will be looking to put to bed recent troubles as new chief creative officer Riccardo Tisci unveils his first collection for the house at London fashion week.
The company attracted widespread criticism in August following the revelation that it destroyed £28.6m worth of unsold product last year. It quickly denounced the practice, with CEO Marco Gobbetti, saying that it was “just not modern”. At the same time, he announced that the use of animal fur would be banned with immediate effect, creating a clean slate ahead of Tisci’s debut on Monday.