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Anya Hindmarch Urges Public to Chill During London Fashion Week

A CLOUDY DAY IN LONDON TOWN: Anya Hindmarch loves putting on a wacky show. Past ones have featured spinning teacup rides or handbags singing show tunes while the latest is an immersive, Instagram-able presentation for the press and the public with big, fat bean bags shaped like clouds, a live choral concert and lots of meditative moments.
The installation, Chubby Cloud by Anya Hindmarch, is a three-day event that’s taking place at Banqueting House, the neo-classical gem designed by Inigo Jones. The great hall has a vast Peter Paul Rubens on the ceiling and once Saturday morning’s giddy guests had jumped, vaulted and flopped down on the big white bean bag that nearly took up the room, they could view that painting like never before.
On Saturday, a BBC presenter invited guests to relax on the cloud while he read “The Shipping Forecast,” a regular radio weather report for the seas around the U.K. (many British people find this both informative and soothing) as Hindmarch spoke briefly about the virtues of taking a break. The accessories designer has booked a lineup of ticketed talks, meditations, music and bedtime stories over the three-day period.

Hindmarch opened a cloud-themed cafe for a 3-day consumer event known as

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Via:: https://wwd.com/fashion-news/fashion-scoops/anya-hindmarch-urges-public-chill-during-london-fashion-week-1202815101/