There’s a new influencer-based fashion label merging digital savvy with brick-and-mortar expertise.
Natalie Suarez, aka Natalie Off Duty, is the latest social media maven to launch a fashion label at a retailer. Today, the blogger’s debut fashion collection goes live on macys.com, followed by in-store releases at 10 locations.
“It’s made for the girl who wants to stand out,” said Suarez of the line. “I’m all about color and boldness, so everything is very unique. It’s for the woman who appreciates her feminine side, who sees the dress as the foundation of her wardrobe. My readers want that high fashion piece that isn’t going to break the bank, so this is the perfect partnership to do that.”
Natalie Suarez of Natalie Off Duty
Dylana Suarez for Inspr
Suarez has been teasing the line on social media with images shot by her influencer sister, Dylana. The Modern Romantic collection consists of 17 styles and 21 skus — all of which are limited edition — in bold hues. Prices range from $49.90 to $129, with sizes from 0 to 18 or XS to XL.
Suarez designed the offerings in partnership with Inspr, a new socially driven and socially responsible fashion label co-founded by Chantel Waterbury and Joanna Williams.