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GUM’s Mikhail Kusnirovich on Culture, the U.S. and Media

MILAN — Mikhail Kusnirovich, founder and president of leading retail group Bosco di Ciliegi, says it like it is — or at least like he believes it is. In an interview in Milan on Monday, Kusnirovich lamented America’s isolation and the media’s role in circulating a false image of his country, one that he thinks does not represent Russia.
Kusnirovich was in Milan as a partner of the prestigious Bolshoi Ballet through Bosco di Ciliegi and GUM, the luxury department store the group controls. Starting Sept. 7 and running until Sept. 13, La Scala has been hosting the Bolshoi Ballet, which on Monday presented the classic ballet “La Bayadère” by Marius Petipa, in the version by Yuri Grigorovich. “La Bayadère” was staged for the first time in St. Petersburg in 1877. Through the partnership, La Scala performed in Moscow in September last year. GUM became a long-term partner of the Bolshoi Theatre beginning in the 2016-’17 theater season.

A scene from “La Bayadère.”

Supporting cultural events is absolutely “normal” for Kusnirovich, who founded the art festival “Cherry Garden” 18 years ago, helping to spread Italian culture, staging exhibitions of Leonardo da Vinci, Sandro Botticelli, Francesco Parmigianino and Amedeo Modigliani to name a few,

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Via:: https://wwd.com/eye/people/gums-mikhail-kusnirovich-on-culture-the-u-s-and-media-1202800549/