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Fun Socks, Fiorucci Collaborate on Capsule Line

WANT FUN?: Fun Socks, the legwear brand that encourages self-expression, is collaborating with Italian brand Fiorucci for a capsule collection of tees, socks and caps, among other items.
The Fiorucci X Fun Socks collection will have a youthful vibe via a variety of categories and styles in bright colors incorporating classic Fiorucci designs and logos. Fiorucci is best known for its Seventies-inspired feel and disco ties. The capsule will be available online — at funsocks.com and fiorucci.com — and at Fun Socks’ two stores in New York and Venice, Calif. in mid-October and at Fiorucci’s London store in early November. Retail price points will range from $20 for a pair of socks to $100 for a bucket duffel bag.
Isaac E. Ash, founder and chief executive officer of United Legwear & Apparel Co., the owner of Fun Socks, said, “Fiorucci is part of New York’s cultural and retail history.…When the brand relaunched, it brought back memories and inspired me to infuse Fun Socks with Fiorucci’s bold and sexy spirit.”
The memories include visits with his parents to Fiorucci’s original store on East 59th Street, with Ash recalling how “[t]here were celebrities, DJs, roller skaters, and Champagne flowing — it was like being in a disco

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Via:: https://wwd.com/fashion-news/fashion-scoops/fun-socks-fiorucci-collaborate-on0-capsule-line-retail-1202771280/