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Eison Triple Thread Doubles Down on Personalization Via Spotify

SAN FRANCISCO — Never underestimate the power of music. Eison Triple Thread certainly isn’t, with an interesting approach to personalization using Spotify playlists.
The online made-to-measure men’s wear company’s new app, launching Monday, will combine answers from a style quiz, Spotify playlists, artificial intelligence and machine learning to come up with garment options for clients.
“Over the past several months, we’ve been focused on the product piece and getting it right and finding that balance of product efficacy and making sure it fits,” said Eison Triple Thread founder and ceo Julian Eison. “We were delivering things that people actually wanted outside of ‘Hey, it looks good. It fits’ and start thinking about application and utility.”
The company began boosting it data-collection capabilities, automating off-line processes in a bid to find where the drop-off, or the decision to not move forward with a purchase, was happening online.
The app, dubbed Eison Triple Thread Fits, uses machine learning and artificial intelligence to match swatches and fits, while using music as the primary mode of drawing clients in.
“We’re telling them what their optimal wardrobe should be based on the music as the onboarding process,” Eison said. “From there, we make general assumptions on patterns, colors and other

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Via:: https://wwd.com/menswear-news/mens-fashion/eison-triple-thread-app-uses-spotify-for-personalization-1202766095/