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Robert Stock to Create New Brand

Robert Stock is ready to do it again.
The founder and former chairman of Robert Graham has transitioned out of that role and will launch another brand next month.
Called simply Robert, the upscale men’s lifestyle brand will be online only and utilize a club concept where customers will pay a membership fee to join Robert’s Club and gain access to the woven shirts, knitwear, sport coats and outerwear.
Stock’s partner in the new venture is Thomas Main, former head of design at Robert Graham, and a 30-year colleague of the designer.
“This is what keeps me going,” Stock told WWD. He said that since the Robert Graham company was acquired by Tengram Capital Partners five years ago and subsequently went public, there have been a series of “ups and downs.” Stock has been serving as a brand ambassador and consultant and has not been involved in the day-to-day operation of the brand.
However, he said the parting was amicable and he remains “on very friendly terms” with the Robert Graham team. “My name is on the label and I’m still a stockholder and have a lot of feelings for the company. So if the situation calls for it, and they need me, I’m always available.”
Stock, a Coty- and Cutty Sark-award winning

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Via:: https://wwd.com/menswear-news/mens-lifestyle/robert-stock-new-brand-1202762568/