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One Click Retail Delves Into Amazon’s Beauty Business

Brick-and-mortar retailers, especially mass marketers, have even more reasons to shudder as Amazon ups its commitment to beauty.
Amazon pumped out an estimated $2 billion in health and personal care and beauty sales in the second quarter, according to an analysis just released from One Click Retail. That represents a 30 percent jump over the same period in 2017.
Amazon’s gains continue to outstrip category increases at physical retailers and most online competitors. Amazon’s beauty category haul alone is pegged at $950 million for the quarter, up 26 percent over the past year. Interestingly, as more prestige brands succumb to consumer demand and sell on Amazon, the percent of luxury sales is also on the rise. One Click Retail estimates luxury beauty chalked up sales of $250 million in the second quarter, an eye-opening 57 percent increase. Similar trends were seen in the U.K. analysis reported by One Click Retail.
“Amazon’s growing share of household consumables in America is outpacing the competition by a wide margin. The e-commerce giant continues to capture the flow of consumers away from in-store shopping and, quarter after quarter, those consumers are willing to spend more on Amazon to get higher quality specialized goods tailored to their specific

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Via:: https://wwd.com/beauty-industry-news/beauty-features/one-click-amazons-beauty-business-1202757890/