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Could Kylie Jenner’s Lip Filler Announcement Impact Her Business?

Influence mastermind Kylie Jenner and her cosmetics empire are going strong. But how might a surprise announcement that she’s no longer enhancing her lips affect her business?
Jenner, who turns 21 next month, appeared on the cover of Forbes earlier this week, where she was credited as the youngest person to make the publication’s annual list of America’s Richest Self-Made Women. News of her skyrocketing $900 million net worth quickly made the rounds, but even before the cover came out, she made headlines for something unrelated: her fillerless lips.
Replying to a fan who commented on a July 8 Instagram that she “looks like the old Kylie,” Jenner responded, “I got rid of all my filler.” The announcement came as a surprise, as Jenner has been credited with popularizing the plumped lips trend, especially in younger patients. In 2015, she famously denied having had lip injections, eventually coming clean in a May 2015 episode of “Keeping Up With the Kardashians” that she had in fact had them done. Six months later, she launched her first line of lip kits, with all three shades selling out in seconds.
Kylie Cosmetics is now worth $800 million, according to Forbes, and has expanded beyond the lip category. The

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Via:: https://wwd.com/beauty-industry-news/beauty-features/kylie-jenner-removes-lip-fillers-instagram-1202756086/