INTO THE WILD: In a setting befitting Bulgari’s new fragrance concept, the brand celebrated the launch of Man Wood Essence on Tuesday night in London’s highest public garden, Sky Garden on Fenchurch Street.
Surrounded by decorative foliage, the fragrance was revealed alongside a dedicated campaign #citizenofnature, directed by fashion photographer and filmmaker Jacob Sutton, featuring Canadian actor and model Nick Bateman.
Guests included actor Will Peltz, South Korean rapper Jun Jae Won and Lady Kitty Spencer, who dazzled in a floral printed dress.
Luis Miguel Gonzalez, managing director of Bulgari Perfumes, said the idea suddenly struck him when he was in the Porta Nuova district of Milan looking up at the Vertical Forest towers. “It was incredible to see so much nature in the heart of the city,” he said.
“It is a fragrance which really mirrors today’s aspiration of the urban society, the convenience and vibe of the big city and at the same time the quest and obsession for balance and authenticity,” added Jean-Christophe Babin, chief executive officer of Bulgari.
Will Peltz at the Bulgari Man Wood Essence Launch
Dave Benett/Getty Images
To follow its message of authenticity and in a bid to become a more sustainable brand, Man Wood Essence marks Bulgari’s commitment to