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The Victoria's Secret backlash: how athleisure-inspired bras have seen off the sexy look

By Leah Harper

It’s all about comfort as millennials shun the sculpted, glitter-covered styles of the annual show in favour of ‘leisurée’

In the week that Victoria’s Secret sent a $1m diamond-encrusted bra down its annual catwalk, it seems sexy lingerie is falling out of fashion. Over the past two years, GoogleTrends has seen a surge in searches for “bralette” over “push-up bra” and the market research company NPD Group reported that the highest priority for bra wearers was “comfort”.

Not only does the Victoria’s Secret brand aesthetic sit uncomfortably in the wake of the #MeToo movement, it has also faced opposition from the growing popularity of “leisurée” – an athleisure-inspired take on lingerie – particularly among millennials.

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Via:: https://www.theguardian.com/fashion/2018/nov/09/the-victorias-secret-backlash-how-athleisure-inspired-bras-have-seen-off-the-sexy-look