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Kane Brown Breaks the Country Music Mold

Kane Brown is a man of few words. But while he may be reticent in person, his song lyrics and social media presence speak volumes.
Two years ago, the now-25-year-old started turning heads within the country music community. He was different — he’s biracial, has visible tattoos on his hands, knuckles and neck, wears diamond studs in his ears and sports a fade haircut. Instead of Wranglers and cowboy hats, he’s more partial to Off-White, Amiri and Yeezy sneakers, and is the only country music entertainer to be signed as a brand ambassador for New Era caps.
He didn’t take the traditional road to stardom either. Instead of cutting his teeth in church and dive bars throughout the South, Brown made a splash on Facebook by releasing several covers of country classics — George Strait’s “Check Yes or No” and Lee Brice’s “I Don’t Dance” among them — that soon went viral.
“I was working at FedEx and Target and just doing it for fun,” he said of the videos. “I put it on social media and got around 50 likes. Then I woke up one day and saw that it had gone viral overnight.” He said in addition to his rich baritone

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Via:: https://wwd.com/eye/people/kane-brown-breaks-the-country-music-mold-1202901081/