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How Uniqlo's HeatTech took over the world

By Morwenna Ferrier

Uniqlo’s HeatTech underwear is 15 years old, and this week launches a new collaboration with Alexander Wang. The company’s head of design, Katsuta-San, explains why it’s all we want to wear in winter

Another week, another designer/high street collaboration – although this week there happened to be two.

In one corner, there was the much-hyped Moschino collaboration with high street brand H&M, which had a small but visible queue outside its flagship store on Thursday morning – the big sellers were gold logo earrings the size of a saucer.

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Via:: https://www.theguardian.com/fashion/2018/nov/09/how-uniqlos-heattech-took-over-the-world