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How This Year’s Singles’ Day in China Will Be Bigger Than Ever

Just 10 years after the first Singles’ Day in China, the Nov. 11 extravaganza — the biggest day of shopping in the world by total gross merchandise value — is bigger than ever.
Conceptualized by Alibaba Group CEO Daniel Zhang in 2009, the first event brought in $7.8 million. Last year’s gross merchandise value totaled $25.3 billion.
And this year’s 11.11 event will be even larger in scale, with more than 180,000 brands across China and the world signed up for participation.
Here’s what’s new this year:
Increased Global Reach
While Alibaba began Singles’ Day as a China-exclusive event, the e-tailer is taking things international this year. Customers will be able to score some of the year’s biggest discounts on Lazada, an Alibaba-run online shopping mall across six countries (Singapore, Malaysia, Thailand, Indonesia, the Philippines and Vietnam).
Alibaba has also devised a new “Candy Jar” Mini Space Station to drive international interest in the hours leading up to Singles’ Day. The game allows customers globally to share their selfies with the space station through the AliExpress mobile app — and they can win coupons when the station moves over their country.
Brick-and-Mortar Approach
Just as Amazon.com has dipped its toe into the brick-and-mortar waters, Alibaba is adding a traditional in-store approach

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Via:: https://footwearnews.com/2018/business/retail/alibaba-singles-day-2018-china-1202705038/