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Adidas Minority Employees Challenge Top Management at the Brand About Diversity

Months after an exposé revealed internal behavioral challenges at Nike and mere days since Under Armour faced its own supposed #MeToo moment, the corporate culture at powerhouse athletic brand Adidas is facing scrutiny.
In a letter addressed to newly minted Adidas North America president Zion Armstrong and obtained by FN this week, an employee of the brand purporting to speak on behalf of minorities at the company urged the new leader to “diversify representation” in the firm’s upper ranks, alleging racial and ethnic tensions at the brand.
“Internal hallway chatter has coined [North America] leadership and a group of select individuals as the ‘Mafia,’” the letter said. “The assumption is that this nickname is not playful in nature and represents a culture that embodies the opposite of inclusivity, rooted in personal relationships, racial bias and not necessarily on experience or qualifications.”
In the days since the letter was purportedly routed to Armstrong, multiple sources — identifying as racial and ethnic minorities — have told FN that white leaders at the German athletic brand’s Portland, Ore.-headquarters have failed to promote and treat people of color fairly.
“North America senior leaders foster, encourage and reward an exclusive all-white environment made up of the same individuals that are consistently promoted and spotlighted,” said one current employee, who accused leaders of the

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Via:: https://footwearnews.com/2018/focus/athletic-outdoor/adidas-black-minority-employees-diversity-1202705284/